Sustainability at Goodrich Cereals

Sustainable Potatoes

  1. Home
  2. Our Story
  3. Sustainable Potatoes

Nurturing Nature,
Nourishing Future

At Goodrich Cereals, we don't just produce potato products; we cultivate sustainability. Our commitment to the environment goes beyond the production line, ensuring a future where nature thrives and communities flourish.

Fresh potatoes in a sack on a white background, showcasing the natural beauty of these wholesome vegetables.

Three Pillars of Sustainability

Empowering Farmers, Nurturing Growth

Potato Contract Farming

Potatoes, with 80% moisture content, pose a challenge for farmers due to rapid perishability. Forced to sell at low prices during procurement seasons, farmers endure losses, demotivating further cultivation. In 2011, Goodrich witnessed Punjab & Haryana farmers selling potatoes below Rs. 1 per kg due to bumper harvests. Responding decisively, Goodrich set up a cutting-edge potato flakes facility at Village Nagla, Karnal. This strategic move aims to offer farmers a profitable alternative. With a firm belief that farmers deserve fair prices, Goodrich purchases potatoes at assured rates directly from farms. Despite challenges like open sun storage, our commitment remains: ensuring farmers get the value they truly deserve for their hard work.

Biomass Utilization

Environmental sustainability is a core focus, and we understand the impact of industrial biomass on our planet. Through Biomass Utilization, we've embraced eco-friendly practices in our production processes. By efficiently utilizing biomass, we minimize waste, reduce our carbon footprint, and contribute to a healthier environment.

Solar Energy Integration

The energy demands of modern production can strain the environment, often relying on non-renewable sources. Embracing Solar Energy Integration, we've invested in harnessing clean, renewable energy to power our operations. Our commitment to solar energy reflects our dedication to sustainable practices, minimizing our ecological impact.

HARVESTING JOY

Goodrich's Commitment to Potato Farmers

Our expert team tirelessly travels from village to village, educating farmers on optimal potato varieties for cultivation. This initiative is not just about yields; it's about realizing farmers' dreams of earning assured and proper remunerative prices.

Have questions or need guidance?

We're here to support farmers every step of the way.

Farmer's Helpdesk: 8307854336